Getting Leads and Closing Sales
All businesses inevitably face two problems: Attracting new leads, and Closing sales. Highly successful companies have several things in common:
- They have a clear and compelling message that attracts buyers…
- They generate leads through multiple approaches – written content, videos, advertising, direct mail, and social networking…
- And, the content they share with their prospects, customers, and users is “on message” and results in more sales.
Thus, when we talk about “Lead Generation,” we look at it from several angles to determine the optimum approach for you. Where one company might generate thousands of leads through social networking channels, another might be better suited to getting free traffic through the search engines.
Your company, on the other hand, might be better suited to a direct marketing campaign that drives people to product or service specific landing pages on your website.
WHAT I do is to create content that gets you noticed and converts interested parties into buyers.
HOW I do it is by WordSmithing raw data into something that excites your prospects.
Copywriting & Content Marketing Services
What you need are more leads and more sales. You can write your own copy, or you can hire your neighbor’s kid who’s taking marketing classes in college. You get what you pay for.
Here’s what I’ll do:
- Content Messaging. I always take time to develop your core message. Without it, you’ll end up with boring copy that reads like a high school textbook.
- Create a Lead Generation Strategy. One client may use affiliates to sell products. Another wants free leads from search engines. A third will use email or direct mail campaigns. We’ll figure out which strategies or strategies are best for you.
- Write Content. Content may include any or all of the items listed below. I’ll write the copy (copywriting), and either work with your web people and graphic designers or work with one of the many outstanding subcontractors on my list.
The focus is going to be on helping you attract new leads for your business and to turn those leads into sales. That’s what a good copywriter should do for you.
Here’s how I’ll do it:
- Email campaigns…
- Email Autoresponder campaigns…
- Direct marketing letters…
- Website copy…
- Testimonials, success stories and case studies…
- Meaningful, tasteful and compelling “Bio’s”…
- Video scripts…
- White papers and special reports…
- Articles and blog posts…
- Search Engine Optimization…
- Brochures and Fliers
Generate Leads and Close Sales Online
So that you’ll have a better idea of what I mean when I talk about “Content Marketing,” be sure to download and read my special report on The 5 Invisible Forces That Generate Leads & Close Sales Online. Just use the form on the right side of this page to get your free report now.
Free 30-Minute Consultation
Let’s talk about your business. I’ll bet that in 30 minutes we can come up with a good first pass at a marketing strategy that will get you more leads and help you close more sales. If not, the beer is on me when we meet in person.
Call me or use the Quick Contact form on the right.
Written by Sid Smith
