Leveraging Your Expertise to Attract Leads and Make Sales Online
The Internet is a big, scary place, especially if you’re new to Internet Marketing.
You’ve got to deal with the search engines, “Search Engine Marketing,” and social networking strategies. Try to do it all and you’ll easily spend a million dollars on marketing. Do too little or too much of what doesn’t work, and you’ll lose market share faster than a speeding bullet.
My focus is on helping you to do the bare minimum required to get you leads and close sales.
It’s About What you CAN Do, Not What You Should Do
When I work with you on your Internet Marketing plan, I’ll tell you what to do next based on your goals, your available resources, and your situation.
What you won’t get is a lengthy report with a “comprehensive” list of strategies. You can get that by doing simple Google searches.
What you will get is a “To-Do” list with the most important or impactful strategies or tactics listed first. My goal is simple: to help you attract more leads and close more sales online.
They Wanted a Website. I Gave Them Leads
The docs asked if I’d create a website for their new consulting business. When I asked how they would get people to visit their site, they said that’s what they hoped I’d help them with.
So, after several conversations and a great deal of investigative work, I realized that their target market would never take the time to visit the website, but they would respond to a direct, emotional message.
Instead of a standard website, the docs got all the leads they needed through a combination of direct response email and fax letters that drove prospects to a “personalized” Landing Page. It worked like gangbusters, giving them 33 quality leads in less than a month, and for less money than they would have spent on the website.
The Advantages of Knowing What to Do
After talking with you, analyzing your market, and assessing your strengths and weaknesses relative to your competition, I’ll hand you a workable plan – one which makes sense for YOU. It’s something you CAN implement because it makes sense, is affordable, and won’t require an army of 20-something social networking experts.
Depending on your needs, your available resources, and your situation, I could suggest a variety of tactics, including:
- Email campaigns…
- White papers or special reports…
- Search engine optimization…
- The creation and syndication of informative articles and/or videos…
- Re-writing or revising your existing web copy…
- Effective use of Facebook and/or LinkedIn…
- Re-writing testimonials into case studies…
- Or, like the doctors above, a complete direct marketing-based PURLs (Personal URL) campaign…
Generate Leads and Close Sales Online
So that you’ll have a better idea of what I mean when I talk about “Content Marketing,” be sure to download and read my special report on The 5 Invisible Forces That Generate Leads & Close Sales Online. Just use the form on the right side of this page.
Free 30-Minute Consultation
Let’s talk about your business. I’ll bet that in 30 minutes we can come up with a good first pass at an Internet Marketing strategy that will get you more leads and help you close more sales. If not, the beer is on me when we meet in person.
Call me or use the Quick Contact form on the right.Written by Sid Smith